The PR Masterclass Review

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Alex Singleton’s new book The PR Masterclass gives advice to students and public relations professionals on “How to Develop a Public Relations Strategy That Works”.

Singleton tackles a topic, which you would expect to have been covered repeatedly by ex-journalists but surprisingly The PR Masterclass is one of the very few to focus on how to successfully deliver a PR strategy.

Alex Singleton is a world-renowned public relations practitioner who has experience of working with some of the largest companies in the world, such as Kellogs and Virgin Atlantic. Singleton’s PR career stems from his previous journalist roles in both the UK newspaper and magazine industries. He has worked at The Daily Telegraph, written for The Guardian, and appeared on the BBCSky News and CNN, just to name a few.”

It is clear that Singleton’s experience of both public relations and journalism enhances the credibility of his PR advice as he has knowledge of how journalists work first hand. In the chapter, ‘How to Develop a Story Idea that Is Newsworthy’ it focuses on ‘The perspective of the journalist’ which gives PR people, without familiarity of journalism, a great insight into their view and emphasises the need to make your PR strategy relevant to the journalists readers.

The book also offers PR experts or beginners advice on how to grab the attention of the media when writing press releases and how to build contacts with journalists.

The PR Masterclass is an easy-to-read book with its conversational nature and clear structure. The book is a great guide that can easily be referred back to again and again.

The book finishes by pointing you in the right direction of other useful resources such as other books to read and recommended website, including Behind the Spin!

You can start by reading the free chapter ‘How to Build and Maintain an Effective List of Journalists’ at http://www.alexsingleton.com/how-to-build-and-maintain-an-effective-list-of-journalists/.

Taylor Swift Paints the O2 Red

Swift going out with a bang singing 'We Are Never Getting Back Together'.

Swift going out with a bang singing ‘We Are Never Getting Back Together’.

On her fourth night of sold-out shows at London’s O2 Arena, Taylor Swift amazes her dedicated fans with show-stopping performances of her famously-loved tracks.

Boy-band, The Vamps, warmed up fans with their catchy tunes but there is a clear resemblance to teen-heartthrobs, One Direction. The look, style and sound of The Vamps may not be new to the music industry but Swift’s fans went crazy for the boys. Maybe that had something to do with the largely female audience!

Taylor Swift took to the stage for just under two hours and definitely gave the audience their money’s worth. It was a full-packed show with numerous costume changes, energetic dance numbers and a vast amount of the colour red.

‘The Red Tour’ has now been on the road for eleven months since March 2013. Taylor Swift now brings the tour to the UK for five o2 Arena dates. The last show is tonight and is bound to leave London with a bang.

Swift sang a collection of songs from her most recent album ‘Red’. She had the crowd dancing with her upbeat numbers such as ‘I Knew You Were Trouble’ and ‘We Are Never Getting Back Together’. She also had the crowd close to tears with her slower songs as she sang ‘All Too Well’ and ‘Treacherous’.

The songwriter also took the audience back in time with songs off her older albums. ‘Fearless’ and ‘Love Story’ pleased the crowd as they reminisced back a few years. Swift also sang ‘Sparks Fly’ and ‘Mean’ from her previous album, ‘Speak Now’, which caused many screams of excitement.

Taylor Swift seems to always have a surprise in her pocket and last night’s surprise came in the form of singing-superstar, Emeli Sandé. The duo sang Sandé’s hit ‘Next to Me’ and amazed everyone with truly remarkable vocals. The pair teamed up after meeting at last year’s BRIT Awards.

Taylor Swift and Emeli Sandé sing 'Next to Me'. Photo courtesy of Taylor Swift's Instagram.

Taylor Swift and Emeli Sandé sing ‘Next to Me’. Photo courtesy of Taylor Swift’s Instagram.

The show was full of tricks with a violinist, circus themed dancers and Taylor mechanically-moving in several directions all over the arena. She certainly got as close as she could to each of her fans.

Swift left the arena and her fans covered in confetti after singing her pop-hit ‘We Are Never Getting Back Together’ in a glittery fashion.

Taylor Swift can certainly put on an entertaining performance where her fans are her main purpose. She wants them to get their money’s worth and have an incredible night.

You Me At Six land their First Number 1 UK Album

British Rock Band, You Me At Six, storm to the top of the UK Album Chart with their fourth album ‘Cavalier Youth’. A week after it’s release, I’m reviewing the album to see if it deserves it’s top spot.

You Me At Six‘s music has progressed to another level and has grown leaps and bounds since their first album, ‘Take Off Your Colours’. Lead singer, Josh Franceschi’s voice has never been stronger and fits the sound of the album perfectly.

The rock band has produced a variety of different songs throughout the album. There are tracks which will have you jumping around your bedroom (Carpe Diem), numbers to relax you (Cold Night) and songs which will make you think (Be Who You Are).

The band released ‘Lived a Lie’ and ‘Fresh Start Fever’ ahead of the release which received great reception. The rest of the album’s track-list does not disappoint and lives up to the high standards.

Lyrically, the band have once again used incredible references within their songs. The track ‘Win Some, Lose Some’ refers to the popular ‘Hunger Games’ trilogy; “I’m in a different district, Hunger games.” ‘Hope For The Best’ sees the band possibly referencing lyrics from a previous song of theirs, ‘If I Were in Your Shoes’.

‘Cavalier Youth’ is a remarkable listen and the new album is bound to gain them even more fans as their music flourishes.

You Me At Six set off on tour at the end of the March and visit five countries around the UK.

‘Cavalier Youth’ is out now in stores and available to download on iTunes.